Whether you’re planning to start an ecommerce website or already have an online business, here are some important marketing tips that will help you stay ahead of the pack. 

What is ecommerce marketing?

Ecommerce marketing is the way in which you market your website. It’s the things you do to incre...

If someone asks you, ‘what is a niche in marketing?’ do you have an answer? Let’s take a look at niche markets in business terms and how by targeting a small part of a larger audience can benefit your company.

When you form a company, one of the biggest decisions you make is who your audience will ...

There’s a very good reason so many companies insist on hiring on attitude – this character trait is one of the most important assets any employee can have.

You can have all the skills and acumen required to do any task or project, but if you don’t have a positive attitude towards your job, the task...

Use these essential top 10 skills for business, and your small business will be well on its way to success

1.  Making your business stand out from the crowd

If you have a passion for what you do in your business, something that involves doing what you’re best at, and what has proven over time to m...

Every business, no matter how small, needs business analytics tools and techniques to keep tabs on how the business is doing on a day-to-day and month-to-month basis. This tool is created by tech companies and come in the form of different types of computer software. 

The software includes business...

Business owners are aware of the importance of team support at work. But sometimes we’re too busy getting the job done to ask for support, or to realise the value of working as a team. 

It’s been proven time and again – if you operate in a team, you’ll enjoy better job satisfaction, have less stres...

It’s sad, but very true  – many small UK businesses are destined to fail, according to statistics. In fact, those 2022  stats show that one in 5 small businesses fail in the UK each year.

OK, so one in every 5 businesses don’t work out, according to business magazines like Forbes. But four do. So b...

In January this year, statistics showed that more than 4.62 billion people around the world were using Social Media. And, those stats tell us, people spent around 2.5 hours (150 minutes) a day on Social Media. This gives you an idea of why it's important to stay abreast of news and trends on Social ...

The British monarchy has withstood the test of time, adapting to societal and political changes while maintaining its relevance in the modern age. Much like established businesses, the institution has employed various strategies to secure its position and continue to thrive. Here we explore how the ...

Hooray!! What a fantastic day, our Founder Artemis Doupa’s new book Design & Grow made it to the #1 bestseller rank on Amazon!

From Artemis: ‘’ I extend my heartfelt gratitude to each and every one of you who supported me on this incredible journey. Your unwavering belief in me has made this #1...

Forget the doom sayers… UK recession history shows that this can actually be good for your business! maake discusses the opportunities available during an economic slowdown

We’ve all heard about the recession expected in the UK during the last 3 months of this year, and continuing into the coming y...