Whether you’re planning to start an ecommerce website or already have an online business, here are some important marketing tips that will help you stay ahead of the pack. 

What is ecommerce marketing?

Ecommerce marketing is the way in which you market your website. It’s the things you do to incre...

If someone asks you, ‘what is a niche in marketing?’ do you have an answer? Let’s take a look at niche markets in business terms and how by targeting a small part of a larger audience can benefit your company.

When you form a company, one of the biggest decisions you make is who your audience will ...

In January this year, statistics showed that more than 4.62 billion people around the world were using Social Media. And, those stats tell us, people spent around 2.5 hours (150 minutes) a day on Social Media. This gives you an idea of why it's important to stay abreast of news and trends on Social ...